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Release Agents or Form Oils for Concrete Construction...Precasters, Prestressors and Contractors Prefer Cresset Brands |
| A Brand Perception Study reported in Construction
Marketing magazines April 1998 edition scored Cresset Release Agents as having
the highest "Preference" rating among all manufacturers. The study is about what a user perceives to be true in his own mind. It ranked the "Awareness" and "Preference" of release agent manufacturers. To arrive at the rankings, the study asked users to check off all the names they were familiar with from a list of about 30 names but mark just one name as their preferred brand. Suppliers were then ranked in order of Awareness and Preference. Cresset is a relatively small company in a very large industry which led to a lower Awareness score. The Preference score, however, listed Cresset as the #1 preferred manufacturer of form release agents. This means that those who knew Cresset, preferred Cresset. While an admixture manufacturers name topped the list, they are simply a reseller of release agents manufactured by others leaving Cresset as the #1 preferred brand of any manufacturer. The study indicates that when users have tried Cresset release agents, they prefer them over those of any other single manufacturer. It shows that once users know about the high performance and value of Cresset release agents, they prefer the Cresset brands. These results from the Construction Marketings Brand Perception Study should encourage you to try one of Cresset's release agents because its what other precasters, prestressors and concrete contractors say. Thus the odds are high that you too will prefer Cresset brands over those of any other manufacturer. The following chart shows you a few of the reasons you should try the brand that others prefer the most! Environmentally Friendly Crete-Lease® Release Agents (Form Oils) For Concrete Construction:
Common Characteristics - All Cresset Crete-Lease Release Agents:
FREETrial Offer!Crete-Lease 20-VOC Release Agent - A Water Based Concrete Form Oil Heres a chance to try the release agent brand that others prefer at NO COST to you. Simply fill in the answers to these questions and email it to us. Well send you FREE an: Aerosol Spray Can of Cresset Crete-Lease20-VOC Release AgentThough also available in drums, this aerosol version is convenient for architectural applications, applying to edge forms of tilt-up, flat work, etc., and for use on test cylinders and ornamental forms. Meets EPA and environmental regulations. Sprays upside down. One aerosol can covers over 600 sq. ft., enough for a good test! |
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